Increased sales for Crocs interview

After many years of inspiring love and hate in consumers, last year the company turned $1bn in sales. Would love to get your take on this.

I'm dismayed to find out about the increased sales. Although it's likely this increase is due to their near abandonment of their original and most hideous design. They've diversified, presumably asking their designers for something "less revolting this time". And if this is the case, then we at IHateCrocs are actually getting through after years of lobbying and protesting. That said, one billion dollars in sales certainly suggests too many fools with money.

When did you found IHateCrocs and why?

IHateCrocs was founded on July 21, 2006 when I registered the domain. Though what brought me to that point was a growing discomfort on my part to the strange, creeping parasitic quality of Crocs and my realization that I couldn't be the only person in the world immune to the disease. More specifically, the first time I ever saw a pair of Crocs, I was in a high school class with my friend Matt and we saw a classmate wearing them. We had no idea why any person would wear such things and we laughed about how terrible-looking they were. Soon, within a matter of weeks, I was seeing Crocs on people's feet all through the halls of my school. And within a month, my friend Matt had a pair of Crocs. It was incredible to see. He said, "They're comfortable." I've tried Crocs on. I don't find them particularly comfortable.

What is about Crocs that makes your blood boil?

That it took over my friends like a zombie virus made my blood boil. I can honestly say that I see fewer and fewer Crocs all the time, unless they're Crocs in disguise (the aforementioned less revolting models), so they haven't made my blood boil in quite some time. I don't see my friends in Crocs anymore, either.

How is it then that everyone from cliched soccer moms to Brad Pitt can't stop wearing them?

That question is very stymieing. I suppose if we knew, we'd have a vaccine by now. I suspect the answer is laziness and the perception of comfort. We've seen pajama pants and sweatpants in the grocery as a result of laziness, and what could be easier and lazier to do than to slip on a pair of Crocs? With Crocs, you don't even need the fine motor skills involved in threading the thong of a flip-flop between your toes.

If Brad Pitt is wearing Crocs, it's a cry for help.


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I Hate Crocs store is here.

Junior Pigeon is here.