Friday, March 12, 2010

IHATECROCS: in the Globe and Mail

Hi guys.

Just a quick update to let you know IHATECROCS is in the Globe today. Read it if you want.

Here's the part of the article that mentions us:

While most people seem content to create low-maintenance Facebook groups and pages for the objects of their revulsion, that wasn’t enough for Halifax student Vincenzo Ravina.

When he first noticed Crocs on a classmate’s feet, he didn’t like them, but didn’t think much beyond that. As the shoes became more popular, however, his passing distaste blossomed into something stronger.

He registered the domain ihatecrocs.com as a test, he says. “I was just kind of looking for validation in me thinking that I’m the sane one.”

It didn’t take long before traffic to the site exploded. He had created a popular forum for trashing the shoes, and sold more than 1,000 “I Hate Crocs” T-shirts.

Crocs have since declined in popularity and so, in turn, has Mr. Ravina’s passionate opposition to them. But he still remembers what fuelled the site at the peak of its popularity.

“With disliking things, people get more worked up than when they do like things,” he says. “It’s more antagonistic. People feel more encouraged to kind of fight for their opinion.”

I am not a quote-machine. I am more used to being on the question-asking side of interviews rather than the question answering side. SEE: Vincenzo Ravina Dot Com.

6 comments:

Emerald-Coast said...

Is it ironic that the ads on your site are for Crocs?

Karlla Vasco said...

i want to buy a t-shirt to use with my new green Crocs :DDDD

getmesomejuice said...

you know you should checkout the vibram five fingers they are super comfortable

Crocs lover said...

For me Crocs are comfortable footwear. I like to use them whenever I go. Although I have walked for hours, I don't feel any pain on my feet. So, I will continue to use them. Thank you.

yuinmn said...

five fingers trailer

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